TAL Education Group (NYSE: TAL) is a technology-driven company based on its capabilities in content and technology, strategically focusing on Science Education, Scientific Innovation, and Science Popularization to empower life-long growth while continuously exploring innovation.
Formerly known as Xueersi, TAL was founded in 2003 and officially listed on the New York Stock Exchange in 2010. Guided by its mission, “To empower life-long growth with love and technology,” TAL is dedicated to being an organization driving continuous innovation. Its brand portfolio includes Enrichment Learning , Xueersi.com , TAL Publishing, Xueersi Smart Devices, MathGPT, Better Me, M School, and Xueersi Hi World.
TAL strategically focuses on the "Three Sciences" to meet people’s needs for life-long growth:Science Education: TAL utilizes advanced scientific technologies to support family learning and growth, aiding the industry’s digital transformation. For example, Enrichment Learning and Xueersi.com have launched well-rounded quality education products such as Science, Humanities, and Natural History to enrich learning experiences.Scientific Innovation: Through technological advances, TAL develops intelligent learning hardware and software, such as self-researched educational large models like MathGPT, with product-level applications launched in 2023. Brands such as Intelligent Content, Smart Learning, and M School integrate premium learning materials, structured methodologies, and high-touch learning services into devices like learning tablets and Learning-and-Practice tablets, bringing innovation to educational hardware tailored for home-study scenarios.Science Popularization: Leveraging platforms like Douyin (TikTok), TAL promotes knowledge dissemination to help users explore, understand, choose, and purchase products more wisely, thereby creating value for more families and users.
Ours Mission:To Empower Life-long Growth With Love And Technology
"Love" is the adherence to the original intention and create social value. "Technology" is the modern mentalities and technologies and the spirit of continuous innovation. “Life-long growth” is the growth of everyone and people of all ages, all-round physical and mental growth,and comprehensive growth in multiple fields.
Our users' needs should always come first. Through close observation,active listening, and open dialogue,we strive to continuously improve our products and services, fostering innovation and creating greater value for them.
Maintain a positive and optimistic mindset. Embrace life and work with passion, while cultivating a deep connection to the organization. Support those around you, and pursue lifelong growth—together as individuals and as an organization.
Creating social value should take precedence over gaining influence. Building true competitiveness is more important than rapid growth. Organizational health matters more than the pursuit of scale.
Address: Building 1, Yard 9, Qixin Middle Street, Shahe Town, Changping District, Beijing
Postal Code: 102206
Office Tel: +86-10 - 52926669
Brand/Media: Pr@tal.com
Strategic Investment: Zhantou@tal.com
Procurement Cooperation: Purchasing@tal.com
Recruitment - related: recruiting@tal.com
Violation Reporting: jubao@tal.com
Social Value
Improve the quality and efficiency of science and technology education
Enhance learning through AI, digitalize education, and personalize learning experiences
Popularize science for a smarter society
Strengthen scientific literacy, cultivate innovative talent, and support industrial development
Promote cultural and educational exchanges between China and the world
Help children connect with Chinese culture and science, building cultural confidence through real-world experiences
Promote nationwide reading
Improve reading materials, introduce new reading formats, and foster a lifelong love of reading across the country
Promote healthy parent-child relationships
Encourage evidence-based parenting, ease parental anxiety, support growth for both parents and children.