• About Us
  • Social Value
  • Vision & Mission
  • Values
  • Milestones
  • Contact Us

TAL Education Group (NYSE: TAL) is a technology-driven company based on its capabilities in content and technology, strategically focusing on Science Education, Scientific Innovation, and Science Popularization to empower life-long growth while continuously exploring innovation.

Formerly known as Xueersi, TAL was founded in 2003 and officially listed on the New York Stock Exchange in 2010. Guided by its mission, “To empower life-long growth with love and technology,” TAL is dedicated to being an organization driving continuous innovation. Its brand portfolio includes Enrichment Learning , Xueersi.com , TAL Publishing, Xueersi Smart Devices, MathGPT, Better Me, M School, and Xueersi Hi World.

TAL strategically focuses on the "Three Sciences" to meet people’s needs for life-long growth:Science Education: TAL utilizes advanced scientific technologies to support family learning and growth, aiding the industry’s digital transformation. For example, Enrichment Learning and Xueersi.com have launched well-rounded quality education products such as Science, Humanities, and Natural History to enrich learning experiences.Scientific Innovation: Through technological advances, TAL develops intelligent learning hardware and software, such as self-researched educational large models like MathGPT, with product-level applications launched in 2023. Brands such as Intelligent Content, Smart Learning, and M School integrate premium learning materials, structured methodologies, and high-touch learning services into devices like learning tablets and Learning-and-Practice tablets, bringing innovation to educational hardware tailored for home-study scenarios.Science Popularization: Leveraging platforms like Douyin (TikTok), TAL promotes knowledge dissemination to help users explore, understand, choose, and purchase products more wisely, thereby creating value for more families and users.

Ours Mission:To Empower Life-long Growth With Love And Technology

"Love" is the adherence to the original intention and create social value. "Technology" is the modern mentalities and technologies and the spirit of continuous innovation. “Life-long growth” is the growth of everyone and people of all ages, all-round physical and mental growth,and comprehensive growth in multiple fields.


Our Vision: To Become An Organization Driving Continuous Innovation

  • Customer level:People-oriented, deeply insight into the needs of every generation of consumers for a better life, and provide them with high-tech, high-quality and reliable products and services, so that the user reputation can create a great brand.
  • Employee level:Attract global excellent talents, explore the sparkling spots and potentials of talents, give employees more autonomy, enable employees to achieve life-long growth, and share development results with the company.
  • Industry level:Carry out product and content innovation based on the industry, connect and integrate high-quality resources around the world in science and technology, grow together with partners in various fields, and use innovation to promote the sustainable evolution and long-term development of the industry.
  • Social level:Adhere to the original intention, create value driven by love, provide high-quality and inclusive products and services, actively assume social responsibilities, make positive contributions to social progress and national revitalization, and create a better future for mankind.

Values

  • Our users' needs should always come first. Through close observation,active listening, and open dialogue,we strive to continuously improve our products and services, fostering innovation and creating greater value for them.

  • Maintain a positive and optimistic mindset. Embrace life and work with passion, while cultivating a deep connection to the organization. Support those around you, and pursue lifelong growth—together as individuals and as an organization.

  • Creating social value should take precedence over gaining influence. Building true competitiveness is more important than rapid growth. Organizational health matters more than the pursuit of scale.

Milestones

2025Year
Memoirs
01.08

Contact Us

Address: Building 1, Yard 9, Qixin Middle Street, Shahe Town, Changping District, Beijing

Postal Code: 102206

Office Tel: +86-10 - 52926669

Brand/Media: Pr@tal.com

Strategic Investment: Zhantou@tal.com

Procurement Cooperation: Purchasing@tal.com

Recruitment - related: recruiting@tal.com

Violation Reporting: jubao@tal.com